Wednesday, November 30, 2016

Monetizing your Blog with Google AdSense and Doubleclick for Publishers (Small Business)

OVERVIEW: WHAT IS GOOGLE ADWORDS VS. GOOGLE ADSENSE?

Many people confuse Google AdWords with a related program called Google  AdSense. They are actually not the same thing!

Google AdWords is an  advertising service that enables you to create your own ads to appear on  relevant Google search results pages, as well as on other AdWords-enabled  websites. Thus, companies that want to promote their services would use AdWords  to advertise for acquisition of new customers.

Google AdSense is a  different program that enables content creators to monetize their sites via  displayed ads. So, if you are a content creator or publisher, you would likely  want to participate in the AdSense program to make some money!

For this class, we will focus primarily on Google AdSense -- since that is  the program most likely to be of use to aspiring content creators wanting to monetize their websites or reporting.

WHY GOOGLE ADSENSE?

As the semester comes close to ending, many students may find interest in the topic of monetizing their content. This means that you can potentially make money from the work that you create!

To get started, you need to first have a Google AdSense account.



To learn more about Google AdSense, visit the AdSense Academy help pages or watch the various tutorial videos provided by Google.

ADDING ADSENSE


For Blogger:

If you have a Blogger account, getting set up with AdSense is easy. Here are the instructions:


For Wordpress:

If you have a Wordpress account, watch this video to learn how to connect AdSense to it:



 

For Tumblr:

For Tumblr blogs, you can add AdSense using the instructions in this video:



 

AD SERVERS & AD NETWORKS
http://www.google.com/doubleclick/publishers/small-business/
Many journalists and content creators have websites that include advertising that originates from one of several ad networks. However, managing multiple competing ad networks might get complicated quickly. Ad servers, such as Doubleclick for Publishers (Small Business) help you centralize and manage the inventory of ads originating from the various competing ad networks so that you get the most value out of your advertising. It can also be used for scheduling, reporting and targeting of your various ad opportunities.

AN INTRODUCTION TO AD SERVING



Examples of ad networks that work with Doubleclick for Ad Publishers include:

 OVERVIEW OF DOUBLECLICK FOR PUBLISHERS (SMALL BUSINESS)



If your media property has fewer than 90 million impressions/month, then you qualify for the "Small Business" version of Doubleclick for Business.



Additional Resources:



Sunday, November 27, 2016

Landing your first journalism or new media job

Looking for a job in journalism or new media content development? Getting that first gig can be tough. Here are some resources that may help in your search:
Socially network in the following LinkedIn Groups:
How is your online reputation? Enter your name into CVGadget.com and make sure that there are no "compromising" or negative results!

Research the company before you apply!

Saturday, November 19, 2016

WEEKS 14 & 15 SUMMARY & OVERVIEW

SUMMARY:

For these weeks, we will:
  • Review the basics of digital video editing and strong visual storytelling
  • Learn about YouTube as a video distribution platform for our storytelling (including discussion of analytics)
HOMEWORK:
  • Complete your audio-narrated photojournalism story (due Nov. 17)
  • Begin work on final reporting assignment (video project) - due Dec. 9
  • Read:
    • Chapter 13: "Digital Media: Online, Mobile and Social Media"
    • Chapter 14: "Visual Journalism"

Friday, November 18, 2016

Examples of Previous Semester Video Projects

As you prepare to start planning and production on your original video project, it might be useful to look at examples of previous student creations from this class. Here are a few worth reviewing:

Video Production Basics



Before you start your video production, you should review the above presentation and supporting resource links below. These tips and tricks may help you improve the production quality when it comes time to shoot your interview subjects and b-roll footage.

Here are some helpful resources and tutorials for video production:

Alternatives to Premiere: GoPro Studio & More

GoPro has quickly emerged as a popular consumer video recording hardware/software platform.The GoPro cameras are unique in that they can be attached and worn to capture "action" shots while on the go, but they can also be used for standard video capturing that is more conventional.
Whether you have a GoPro or not, aspiring video creators can use the free downloadable video software editing program GoPro Studio (available for PC and Mac) or the related smartphone-targeted GoPro App (available on the App Store, Google Play and Windows Store).



With the GoPro Studio and GoPro App, you can edit from scratch or using various video storytelling templates that are provided inside the software. Then, you can share the exported videos directly from within the program via email, text, Instagram, Facebook and other sites.

Related Links:
OTHER VIDEO EDITING OPTIONS

Adobe Premiere Pro Tutorials

Some students taking this class may already be familiar with the basics of digital video editing as it was covered in COM 210 (Multimedia Content Creation). However, it is possible that some students might need a refresher on the basics of how to edit in Adobe Premiere.

Adobe has a great "essentials for beginners" video tutorial series that is accessible free on the web. If you have forgotten some basic edit techniques or simply want to review the basics of how to use Adobe Premiere, then you can find tutorials at the following link:

Adobe CC Tutorials: Essentials for Beginners

Please note: There is a one-time free 30-day trial to new users of Adobe Premiere Pro CC. However, many students have already exhausted their free trial as part of the COM 210 course. If this is the case, then you may need to subscribe to one month of Adobe Premiere Pro. There are various pricing plans available, but one option is to do a "single app" purchase for one month (select "Adobe Premiere Pro" and "Monthly Plan" on the pull-down menu under "Single App" at this link. This will give you one month access to the latest version of Adobe Premiere, which should be adequate to complete this production in time for the deadline.

As an alternative, some students may want to explore other completely free video editing applications to complete this assignment including GoPro Studio.

Thursday, November 17, 2016

YouTube Insights

YouTube Insights is an analytics tool that enables you to view detailed statistics about the videos you upload.



With YouTube Insights, you can view data that tracks:
  • Popularity and Number of Views
  • Demographics
  • Community Engagement
  • Discovery
  • Audience Attention
Did you know that you can pay to promote your videos using YouTube's "Promoted Videos" feature?

Find out more at: http://www.youtube.com/yt/advertise/index.html
Editorial guidelines for YouTube ads can be found here.

SEO for YouTube Videos

For videos uploaded to YouTube, you can optimize the text and description content so that your clips are more likely to be discovered in search engine queries both on YouTube and within general search engines (e.g. Google, Bing, etc.).

Here are some key factors that YouTube uses in its algorithm for search rankings on video:
  • Relevance to the keywords/phrases entered in the queries. (Specifically, are there exact matches to the keywords/phrases in the title, description and/or tagging of the video).
  • User Engagement (This factors in user activity on the video, including number of comments, likes and/or favorites. Higher engagement = higher relevancy)
  • Trust and Authority of the Video Owner (This is something you can only build up over time, but as you continue to increase your channel subscriber count and overall channel views -- you will have an automatic boost in the search engine rankings for your uploaded videos).
More info:

Wednesday, November 16, 2016

Use SoundSlides Hosting to Upload Your Completed SoundSlides Production to the Web

You can use SoundSlides Hosting to store your completed SoundSlides production on the Web. Then, you'll be able to link to the production on your Wordpress blog or, if you are using another platform, you may be able to "embed" the completed production on your blog.

Note: SoundSlides Hosting will host/serve your multimedia production for free for the first six months using this free trial link. However, if you wish to keep your production live on the Internet longer then you will need to register and pay once the trial version expires.

How to Host your SoundSlides Production on SoundSlides Hosting:

 

INSTRUCTIONS:

1. Once you have completed your production, hit Export. In the exported files, click on the publish_to_web folder.

2. If you are using a PC: Highlight this folder and right-click and select Send To > Compressed (Zipped) folder to create a .zip version of your publish_to_web folder. If you are using a Mac: Right-click (or Control-Click) on the publish_to_web folder and then select "Compress Items" (or it may show up as"Compress filename") to create a .zip version of the folder. This zipped version of  your folder contains the files that you will be moving over to the web via the free trial version of SoundSlides Hosting.

3. Sign up for SoundSlides Hosting.You do NOT need to pay for this to complete the production. Use the free six-month trial version.

4. Once you complete the registration and verify your email address, you should be able to select Upload Slide Show within your SoundSlides Hosting account. Hit the Select File button and then navigate to the publish_to_web .zip (zipped/compressed) folder on your local hard drive. Once you confirm, your .zip folder/files should immediately begin to be uploaded.

5. Next, you can simply grab the provided link and publish this to your blog to complete the assignment. However, if you want to try to have an embedded slideshow instead of a simple link then choose the Embed link and grab the embed code. You can modify the dimensions of your production embed here, as well. This code can be pasted into a new post in your blog. If it doesn't work, then just use the normal link to complete the assignment. (Note: Wordpress-hosted blogs often have problems with the embed code -- so a normal link is fine).

Audio-Narrated Slideshow Assignment

AUDIO-NARRATED SLIDESHOW ASSIGNMENT:

This week, we'll combine visuals with your audio storytelling skills via the exploration and creation of audio-narrated slideshows. In this assignment, students will create their own audio-narrated photo slideshow that covers a newsworthy or noteworthy event, issue or individual. The end result will be a captioned 60-second audio narrated photo slideshow using Soundslides or an equivalent program (such as Windows Movie Maker) that allows you to synchronize audio to pictures.  

GUIDELINES:

  • If you have a digital camera or smartphone with camera, you can use it to take pictures that document an event or tell a story. 
  • The student should take original photos for use in the production. Do not use photos from other sources!
  • Seek out strong visual stories and pay attention to the aesthetics and composition of each shot.
  • Each photo should include a well-constructed caption.
  • This project can be completed on your home computer. 
  • The content of this project should be focused on the theme of your genre-specific team blog.
  • Sources: For our reporting assignments, there are rules and guidelines on who you can/should interview. For this assignment, you are required to interview and include audio from at least two human sources. Citing other publications and/or media is not considered a source. Also, please avoid anonymous sources and do not use friends, roommates or family for your interview subjects.
  • Duration: 60 seconds minimum
  • Technologies: This project can be completed using PowerPoint, SoundSlides or any other format that supports audio-narrated slides/photos. A link to the final web-hosted production should be placed on your blog. (Note: Whatever program you use must support exporting and uploading to the Web. I am officially only supporting SoundSlides, so I may not be able to help you in depth if you select other programs).
  • To turn this assignment in, please post a link and/or embed your final photojournalism production on your blog. 

DUE DATE:
Please finish by Thursday, Nov. 17

ABOUT SOUNDSLIDES:
Soundslides is a free downloadable program that is used by several mainstream and independent news organizations, as well as by citizen bloggers. Over the next couple of weeks, you will use SoundSlides to create an original news story that includes both original audio and pictures.

FREE TRIAL OF SOUNDSLIDES:

To complete the audio-narrated photo slideshow assignment, you will want to grab a free trial version of SoundSlides using one of the links below:
Please note that there are also alternative programs that some students may be familiar with and/or choose to use. However, please note that your instructor may not be able to provide any support for other programs if you encounter difficulties. The final version of your audio-narrated production must be hosted on the web so that the instructor (and other students) can click the link to play back the production.

EXAMPLES OF COMPLETED SOUNDSLIDES PRODUCTIONS:

HOW TO USE SOUNDSLIDES:

Watch this tutorial to learn the basics of how to use SoundSlides to complete your production.



Note that SoundSlides does not support audio editing! You must first record and edit your minute-long audio production and then mix it/encode it into an .mp3 file. Then, you can import that .mp3 file into the program.

For images, please make sure that your photos are in the .jpg format before importing into SoundSlides.

HOW TO TURN IN THE ASSIGNMENT:
After you have completed the assignment, you should upload it to a Web host service, such as SoundSlides Hosting and then embed it in your Web site.

Wednesday, November 2, 2016

WEEKS 12 & 13 SUMMARY & OVERVIEW

SUMMARY:

During these weeks, we will:
  • Note: Workshop on Nov. 8; No Class on Nov. 10
  • Learn the basics of multimedia news reporting
  • Explore outstanding examples of news reporting that is optimized for web and mobile
  • Learn "best practices" in blog and web publishing including legal considerations and concerns unique to online media
  • Discover search engine optimization and social media syndication options for reporting
HOMEWORK:
  • Complete your audio assignment - due Nov. 3
  • Begin to work on the audio-narrated photojournalism story (due date Nov. 17)
  • Read:
    • Chapter 13: "Digital Media: Online, Mobile and Social Media"
    • Chapter 14: "Visual Journalism"