Many people confuse Google AdWords with a related program called Google AdSense. They are actually not the same thing!
Google AdWords is an advertising service that enables you to create your own ads to appear on relevant Google search results pages, as well as on other AdWords-enabled websites. Thus, companies that want to promote their services would use AdWords to advertise for acquisition of new customers.
Google AdSense is a different program that enables content creators to monetize their sites via displayed ads. So, if you are a content creator or publisher, you would likely want to participate in the AdSense program to make some money!
For this class, we will focus primarily on Google AdSense -- since that is the program most likely to be of use to aspiring content creators wanting to monetize their websites or reporting.
As the semester comes close to ending, many students may find interest in the topic of monetizing their content. This means that you can potentially make money from the work that you create!
To get started, you need to first have a Google AdSense account.
To learn more about Google AdSense, visit the AdSense Academy help pages or watch the various tutorial videos provided by Google.
If you have a Blogger account, getting set up with AdSense is easy. Here are the instructions:
If you have a Wordpress account, watch this video to learn how to connect AdSense to it:
For Tumblr blogs, you can add AdSense using the instructions in this video:
AD SERVERS & AD NETWORKS
Many journalists and content creators have websites that include advertising that originates from one of several ad networks. However, managing multiple competing ad networks might get complicated quickly. Ad servers, such as Doubleclick for Publishers (Small Business) help you centralize and manage the inventory of ads originating from the various competing ad networks so that you get the most value out of your advertising. It can also be used for scheduling, reporting and targeting of your various ad opportunities.
AN INTRODUCTION TO AD SERVING
Examples of ad networks that work with Doubleclick for Ad Publishers include:
If your media property has fewer than 90 million impressions/month, then you qualify for the "Small Business" version of Doubleclick for Business.
- Tutorial Videos for Doubleclick for Publishers (Small Business)
- Official YouTube channel: DFP for Small Business