Friday, April 18, 2014

Brand Journalism Basics

One of the growing opportunities in storytelling is "brand journalism," which combines the reporting skills of traditional journalism with the persuasion tactics of public relations.

Check out this slideshow with several examples, courtesy of Dan Gaffney (CEO at True North Media) and

Here are some examples of web-based brand journalism in action:
Interested in getting started in brand journalism? Contently is a web site that helps to connect journalists to corporations so that they can help tell their story better. They've even published a "code of ethics" for brand journalism and content marketing.

Ogilvy & Mather has a great slideshow with 10 steps to brand journalism success:

Thursday, April 17, 2014

State of the News Media report

Pew recently published a new State of the News Media report for 2014. You can see highlights here.

Tag Clouds

Many news and blog sites are starting to include tag clouds.

A tag cloud is a visual depiction of content tags used on a Web site. It features a string of words in varying font sizes. The larger font sizes correlate to popularity or frequency of a tag used on that site.

A great article on best practices in tag cloud usage (and with several examples) is here.


Make your own word cloud with Wordle. Here are some examples:


Wordle: Virtual Journalism

Wordle: Virtual Journalism


Another site to make embeddable tag clouds is Here is mine:

created at

Wednesday, April 16, 2014

The Internet of Things

Recently, we discussed both the Internet 1.0 and 2.0 eras. Many experts say that we are now entering an era dominated by the "Internet of Things."

Check out this cool slide show that breaks down what the "Internet of Things" is all about, and how we are moving into a world where the Internet is everywhere and attached to every thing:

Sunday, April 13, 2014

Final Storytelling Project - Due April 28

The final storytelling project of the semester is a "wild card" assignment. This means that you get to choose what format/medium you want to use for the final project! You can choose to do another written-only, audio, video or photojournalism story -- or perhaps there is a yet-to-be-explored experimental storytelling format that you want to try (e.g. A series of Vines, Instagram videos and/or even use of Snapchat Stories).

The same criteria apply for written, audio, photo and video assignments. For one of the experimental formats, please consult with me directly before beginning your work for approval.

The final assignment is due on your blog by midnight at the end of Monday, April 28.

Related Link: