Wednesday, November 19, 2014



For these weeks, we will:
  • Review the basics of digital video editing and strong visual storytelling
  • Learn about YouTube as a video distribution platform for our storytelling (including discussion of analytics)
  • Complete the fourth reporting assignment (SoundSlides project) - due Nov. 13
  • Begin work on final reporting assignment (video project) - due Dec. 4

YouTube Insights

YouTube Insights is an analytics tool that enables you to view detailed statistics about the videos you upload.

With YouTube Insights, you can view data that tracks:

  • Popularity and Number of Views
  • Demographics
  • Community Engagement
  • Discovery
  • Audience Attention
Did you know that you can pay to promote your videos using YouTube's "Promoted Videos" feature?

Find out more at:
Editorial guidelines for YouTube ads can be found here.

SEO for YouTube Videos

For videos uploaded to YouTube, you can optimize the text and description content so that your clips are more likely to be discovered in search engine queries both on YouTube and within general search engines (e.g. Google, Bing, etc.).

Here are some key factors that YouTube uses in its algorithm for search rankings on video:
  • Relevance to the keywords/phrases entered in the queries. (Specifically, are there exact matches to the keywords/phrases in the title, description and/or tagging of the video).
  • User Engagement (This factors in user activity on the video, including number of comments, likes and/or favorites. Higher engagement = higher relevancy)
  • Trust and Authority of the Video Owner (This is something you can only build up over time, but as you continue to increase your channel subscriber count and overall channel views -- you will have an automatic boost in the search engine rankings for your uploaded videos).
More info:

Saturday, November 15, 2014

Adobe Premiere Pro Tutorials

New to Adobe Premiere Pro? Watch the video tutorials below to learn the basics of getting started with this video editing program.

Part 1: Learning the Basic User Interface

Part 2: How to Bring Video into the Production & Timeline; How to do a Basic Trim Edit

Part 3:  How to Edit, Assemble and Preview Your Production

Part 4: How to Change Audio in Your Production

Part 5: How to Create Transitions and Titles in your Production

Part 6: How to Export Your Production and Upload to YouTube

Wednesday, November 12, 2014

Video Project -- Due Dec. 4

This assignment is DUE Thurs., Dec. 4

This assignment requires knowledge of digital video editing (which is also taught in COM 210). However, many students may need a refresher in the basic of video editing. I will be providing training and Q&A opportunities on Adobe Premiere. However, you may choose to use another free digital video editing program (such as Windows Movie Maker, iMovie or GoPro Studio).


1. Create a one-minute original news video segment for the Web.
-- You can use any video editing program to complete this assignment. One popular option is Adobe Premiere.
-- This should contain an interview with at least two sources (not including yourself).
-- You can take your own creative approach to telling your story. I don't mind if it is personality-driven or humorous, but it should be intelligent in content and execution!
2. You are preparing this video report for your blog, but it can also be posted to your team blog.
3. You are also going to submit this to an online video sharing site and, thus, it is recommended that you be aware of the following legal criteria:
-- Have your interviewed subjects fill out a release form that grants you permission to include them in your production
-- You should refrain from using copyrighted music or content without proper clearance (if you use any)!
-- Consider the use of royalty-free music , if appropriate.
4. Once completed, you will upload it to a video sharing site, such as YouTube, and then embed the video into your personal or team blog.

THIS WILL NOT BE AN EASY ASSIGNMENT TO GET AN "A" ON. Since this will play a critical role in your overall course grade, I highly encourage you to plan accordingly. In other words, do not try to complete this at the last minute. Pay attention to your camerawork, lighting and audio quality.

Here is a link to video production performance rubric that I will be using to assess the quality/grading of the production. You can see examples of previous student video productions embedded within the various websites from previous semesters.

Some Production Tips:

- One helpful approach is to record your audio narration separately and then edit your video footage to it. The pre-recorded audio track might be interspersed with your interview and or on-camera narration.

- Prepare "B-roll" so that you have something to cut away to, when appropriate. "B-roll" is footage that can be used to "mask an edit" or to keep the visual footage interesting if you have a long "talking head" segment.

- Use titles and credits

- Consider using a storyboard to plan your shots before you shoot them
Here are some templates you can print out and use: Template 1 and Template 2

Since this is not a dedicated video production class, there are some production elements that may suffer if you are not aware of them. In particular, pay attention to lighting and sound.

Here is an additional link that has some production tips:
WNEO Production Tips 

If you want to practice video editing, here are some raw video files: