Interested in getting started in brand journalism? Contently is a web site that helps to connect journalists to corporations so that they can help tell their story better. They've even published a "code of ethics" for brand journalism and content marketing.
Ogilvy & Mather has a great slideshow with 10 steps to brand journalism success:
One of the basic multimedia skills that Web editors/producers use is audio editing. As you strengthen your technical skills for audio editing, you can use this knowledge to produce your own audio news segments, podcasts and even narrated slide shows. The same skills are also transferable to video editing (which shares a similar "timeline-based" interface).
NEW AUDIO ASSIGNMENT -- DUE Oct.30
Write and produce an audio news or podcast production. Duration should be between one and two minutes in length. You may complete this production alone or with up to one other person on your team.
Tell a news or feature story with a production that includes a narration and/or integration of audio interview segments from at least two sources. THIS PRODUCTION IS NOT A SIMPLE TWO-MINUTE READING OF YOUR SCRIPT/WORDS. You should include music or other production elements to bring the story to life. Some examples of existing productions are at the end of this post.
Using Adobe Audition, Audacity or another editing program to edit and "mixdown" this production into a single audio file that will be posted on your genre-specific blog.You can use a file-hosting service (such as SoundCloud) to create an embeddable version of your audio production when completed. Please note that SoundCloud supports uploading of audio files in these formats: AIFF, WAVE (WAV), FLAC, ALAC, OGG, MP2, MP3, AAC, AMR, and WMA files.
DUE DATE: Oct. 30
Here are some examples of previous class project podcasts: