Thursday, September 18, 2014

WEEK FOUR SUMMARY & OVERVIEW

SUMMARY:

This week, we will:
  • Review and discuss "traditional" journalism standards vs. blogging
  • Learn about the use of social media as a syndication and discovery tool for our reporting
  • Learn about use of Facebook to distribute our storytelling
HOMEWORK:
  • Continue to work on your first reporting assignment- due Thurs., Sept. 18
  • Make sure your blog is designed, branded and ready for your first story this week.
  • Create a social media feed on Facebook for your reporting
  • A second reporting assignment will be discussed on Tues., Sept. 23

How to Create a Facebook Fan Page

You can nurture a strong community of followers and fans via social networking platforms, such as Facebook.

Creating a Facebook Fan page
1. Your designated social media editor should log in to Facebook and then visit this link to set up your fan page.

2. You'll want to classify your page by Category. Although the choice is yours, you might look at the options under Brand, Product, or Organizations. There are several choices that might be appropriate for your project there.

3. You will also get a chance to "name" your page. Make sure it matches your branded Web property!

4. When ready, check the confirmation box and digitally "sign" the form and select "Create Page."

5. Now you can customize your page. You might want to populate the page with your custom logo, profile information and even any of the many Facebook Apps.

6. Once your page is ready, you can choose to take it public. You can also grab embed code to place a promo box on your Web site. You can get this code by clicking on the link that reads "Add Fan Box to your site" (usually on the lefthand side of the Facebook Fan page). You can also click here for the Like Box creation tool.

7. Use the Facebook Fan site to send alerts and updates about additions to your site. You might also promote it to friends and interested, related communities via Facebook and other social network sites.

Facebook - Social Media Discovery and Media Content Syndication


You probably already use Facebook to connect with your friends. However, the site offers a huge opportunity for news and information sites.

In 2012, Facebook made some dramatic changes to the design which impacts the design and strategy used by companies on this social media platform.

Here are some Facebook-specific slides that detail how to best use Facebook with the new Timeline feature:





Key Image Specifications for Facebook Timeline:
  • Profile Photo: 180 x 180
  • Cover Photo: 851 x 315
 Key Features:
  • You can now "pin" a post to the top of your Timeline for up to 7 days
  • You can now "star" a post to expand its width to two columns

Sunday, September 14, 2014

What is Newsworthy?: A Review of Traditional Journalism Considerations

This is an introductory slideshow on the basic ingredients to consider in "traditional"-style reporting. It focuses on news judgment and the criteria used by reporters in determining what is newsworthy.


Tuesday, September 9, 2014

WEEK THREE SUMMARY & OVERVIEW

SUMMARY:

This week, we will:
  •  Review and discuss "traditional" journalism standards vs. blogging
  • Learn "best practices" for conducting interviews with our sources
HOMEWORK:
  • Continue to work on your first reporting assignment- due Thurs., Sept. 18
  • Continue to set up our reporting blog with co-authoring permissions
    • Identify the preferred blogging platform (e.g. Wordpress, Tumblr, Blogger, etc.)
    • Identify the name of your semester-long blog
    • Prepare a branded logo and theme/design for your blog