Check out this slideshow with several examples, courtesy of Dan Gaffney (CEO at True North Media) and Slideshare.net.
Here are some examples of web-based brand journalism in action:
- Red Bull
- Intel Free Press
- Wells Fargo Stories
- Forbes BrandVoice Example: CenturyLinkVoice
- Randy's Journal (Boeing blog)
- HSBC Global Connections
- Pinterest board of brand journalism examples
- General Motors Google + "Newsroom"
- Kodak's Tips & Projects Center
- Williams-Sonoma Taste
Ogilvy & Mather has a great slideshow with 10 steps to brand journalism success: