Thursday, June 19, 2014

Good Night, and Good Luck

To the students of COMJOUR 333:

Thank you!!!

I had a fantastic time working with you this past semester. It was a pleasure to work with all of you on your various multimedia projects and semester-long blog assignment.

Please have a safe and fun summer! :)

- Brett

Wednesday, June 18, 2014



This week, we will focus on translating our storytelling and production skills into income and employment in the industry, including:
  •  Complete the fourth storytelling assignment - a video project for the web
    • Due Mon., June 16
  • Complete your take-home final exam
    • Due at the beginning of class on Fri., June 20

Understanding Analytics

Would you like to know more about the Web traffic click-through patterns and keyword referrals on your site? Google Analytics is a free Web-based tool that will give you rich data on how people interact with your Web site content.

Visit Google Analytics to learn more.

With Google Analytics, you can even get "real time" reports of what is happening on your website:


In addition, you can track the following type of website activities:




There are several online resources that you can help you better understand and analyze the data that you get from the various Web analytics services.

Google Analytics - Adding Tracking Code

Would you like to know more about the Web traffic click-through patterns and keyword referrals on your site? Google Analytics is a free Web-based tool that will give you rich data on how people interact with your Web site content.


To get started, visit Google Analytics and follow the instructions to connect your site to the service. It will generate a tracking ID code for you (which will look something like this: UA-000000-01). Once you have that ID, you will need to insert it into your blog/website service, if it supports Google Analytics traffic tracking.

After you add the code, you may need to wait up to 24 hours before the tracking data will begin to appear.

If you see the yellow triangle icon, your code has not yet been identified as being successfully verified. Wait a bit and refresh the page to see if the icon status changes.

If you see the clock icon, this indicates that tracking code is installed correctly and that it is waiting for data during the first 24 hours after installation. You must check back later to see your first report.

A green check mark indicates that the tracking code is recognized and is successfully gathering information. You still may need to wait a bit before actually seeing any data in your Google Analytics report.

For a complete list of Google Analytics video tutorials, visit the official channel on YouTube.

Here is more detailed information on analytics options and installation for Blogger, Wordpress and Tumblr platforms:


Blogger users automatically get basic analytics under the Stats link in your Dashboard.

The Stats area contains useful info about pageviews and traffic sources for your website traffic. However, some bloggers will want even more "in depth" data to better understand their audiences.You can activate Google Analytics to get even more rich data on your website. On Blogger, you will find a field to enter the Google Analytics UA code under Settings > Other. Look for the Google Analytics section.


What about analytics on Wordpress? If you are using (NOTE: this is different than the more advanced service), then you can learn more about connecting Google Analytics to your account at this link.

However, Wordpress also has its own built-in analytics reporting that may be sufficient. Once you are logged in to your Wordpress dashboard, you can find your analytics under the Dashboard option. Look for Site Stats to find your reporting data (see picture, right).

A great plug-in that adds Google Analytics reporting to Wordpress is Google Analyticator. Check it out here.

Using (the advanced version of Wordpress)? If so, you can find out more information on adding Google Analytics to sites here.


Are you using Tumblr? You can connect Google Analytics to Tumblr using these instructions.

Monday, June 16, 2014

Monetizing your Blog with Google AdSense and Doubleclick for Publishers (Small Business)

As the semester comes close to ending, many students may find interest in the topic of monetizing their content. This means that you can potentially make money from the work that you create!

To get started, you need to first have a Google AdSense account.

To learn more about Google AdSense, visit the AdSense Academy help pages or watch the various tutorial videos provided by Google.


For Blogger:

If you have a Blogger account, getting set up with AdSense is easy. Watch this video for more info:

For Wordpress:

If you have a Wordpress account, watch this video to learn how to connect AdSense to it:


For Tumblr:

For Tumblr blogs, you can add AdSense using the instructions in this video:


Many journalists and content creators have websites that include advertising that originates from one of several ad networks. However, managing multiple competing ad networks might get complicated quickly. Ad servers, such as Doubleclick for Publishers (Small Business) help you centralize and manage the inventory of ads originating from the various competing ad networks so that you get the most value out of your advertising. It can also be used for scheduling, reporting and targeting of your various ad opportunities.


Examples of ad networks that work with Doubleclick for Ad Publishers include:


If your media property has fewer than 90 million impressions/month, then you qualify for the "Small Business" version of Doubleclick for Business.

Additional Resources: