Tuesday, October 21, 2014



For this week, we will:
  • Learn about the phenomena of "brand journalism" 
  • Continue to work on our audio production assignment.
  • Continue work on the third reporting assignment (digital audio production) - due date Oct. 30.

Monday, October 20, 2014

Brand Journalism Basics

One of the growing opportunities in storytelling is "brand journalism," which combines the reporting skills of traditional journalism with the persuasion tactics of public relations.

Check out this slideshow with several examples, courtesy of Dan Gaffney (CEO at True North Media) and Slideshare.net.

Here are some examples of web-based brand journalism in action:
Interested in getting started in brand journalism? Contently is a web site that helps to connect journalists to corporations so that they can help tell their story better. They've even published a "code of ethics" for brand journalism and content marketing.

Ogilvy & Mather has a great slideshow with 10 steps to brand journalism success:

Sunday, October 19, 2014

Audio Assignment - Create a two-minute edited audio news report or podcast

One of the basic multimedia skills that Web editors/producers use is audio editing. As you strengthen your technical skills for audio editing, you can use this knowledge to produce your own audio news segments, podcasts and even narrated slide shows. The same skills are also transferable to video editing (which shares a similar "timeline-based" interface).


Write and produce an audio news or podcast production. Duration should be between one and two minutes in length. You may complete this production alone or with up to one other person on your team.

Tell a news or feature story with a production that includes a narration and/or integration of audio interview segments from at least two sources. THIS PRODUCTION IS NOT A SIMPLE TWO-MINUTE READING OF YOUR SCRIPT/WORDS. You should include music or other production elements to bring the story to life. Some examples of existing productions are at the end of this post.

Using Adobe Audition, Audacity or another editing program to edit and "mixdown" this production into a single audio file that will be posted on your genre-specific blog.You can use a file-hosting service (such as SoundCloud) to create an embeddable version of your audio production when completed. Please note that SoundCloud supports uploading of audio files in these formats: AIFF, WAVE (WAV), FLAC, ALAC, OGG, MP2, MP3, AAC, AMR, and WMA files.

DUE DATE: Oct. 30

Here are some examples of previous class project podcasts: 

Host your completed audio file using Soundcloud

Once you have the correct link, you can upload your completed file to Soundcloud or another free file-hosting service.

Using Soundcloud is easy! You simply register then select Upload to get a web-hosted file that you can embed on your blog. Like this:

Murrow Symposium Promo by virtualjournalism

After you have uploaded your file, look for the Share icon then select the "embed code" to insert into your blog post.


For the duration of this semester, we will start opening the computer lab (GWH 162) for student use. There will be a schedule posted outside the door advertising the open hours.
The hours are Mondays, Tuesdays & Thursdays from 12:00pm to 6:00pm, and Wednesdays from 12:00pm to 4:00pm. We are working on adding a morning open lab shift in the future.