Monday, November 30, 2015



For these final two weeks, we will:
  • How to monetize your reporting via Google AdSense and other display ad technologies 
  • Learn "best practices" in blog and web publishing including legal considerations and concerns unique to online media
  • Wrap up and discuss key accomplishments and learning outcomes from the semester

  • Continue work on your final reporting assignment (video project) - due Dec. 8.
  • Begin work on your take-home final exam - due Dec. 15.
  • Read:
    • Chapter 13: "Digital Media: Online, Mobile and Social Media"
    • Chapter 14: "Visual Journalism"

Monetizing your Blog with Google AdSense and Doubleclick for Publishers (Small Business)


Many people confuse Google AdWords with a related program called Google  AdSense. They are actually not the same thing!

Google AdWords is an  advertising service that enables you to create your own ads to appear on  relevant Google search results pages, as well as on other AdWords-enabled  websites. Thus, companies that want to promote their services would use AdWords  to advertise for acquisition of new customers.

Google AdSense is a  different program that enables content creators to monetize their sites via  displayed ads. So, if you are a content creator or publisher, you would likely  want to participate in the AdSense program to make some money!

For this class, we will focus primarily on Google AdSense -- since that is  the program most likely to be of use to aspiring content creators wanting to monetize their websites or reporting.

As the semester comes close to ending, many students may find interest in the topic of monetizing their content. This means that you can potentially make money from the work that you create!

To get started, you need to first have a Google AdSense account.

To learn more about Google AdSense, visit the AdSense Academy help pages or watch the various tutorial videos provided by Google.


For Blogger:

If you have a Blogger account, getting set up with AdSense is easy. Watch this video for more info:

For Wordpress:

If you have a Wordpress account, watch this video to learn how to connect AdSense to it:


For Tumblr:

For Tumblr blogs, you can add AdSense using the instructions in this video:


Many journalists and content creators have websites that include advertising that originates from one of several ad networks. However, managing multiple competing ad networks might get complicated quickly. Ad servers, such as Doubleclick for Publishers (Small Business) help you centralize and manage the inventory of ads originating from the various competing ad networks so that you get the most value out of your advertising. It can also be used for scheduling, reporting and targeting of your various ad opportunities.


Examples of ad networks that work with Doubleclick for Ad Publishers include:


If your media property has fewer than 90 million impressions/month, then you qualify for the "Small Business" version of Doubleclick for Business.

Additional Resources:

Friday, November 27, 2015

Video News Story Assignment - Due Dec. 8

Over the duration of the semester, we've explored storytelling in the written form, as well as photos and audio. To wrap things up, we'll now tackle video.

For this assignment, create an original, edited news package on a newsworthy or noteworthy event, issue or individual.
    • All footage should be your own - do not take or use video from other sources!
    • Provide a title for the video, including title cards (lower thirds) that include the names of your interview subjects!
    • Include b-roll footage -- the final video should be more than a shot of a talking head!
    • Make sure to also include a variety of shots, including wide shots, medium shots and a closeup.
    • Pay attention to the composition and framing of your shots!
    • Duration: One minute minimum
    • Sources: For our reporting assignments, there are rules and guidelines on who you can/should interview. For this assignment, you are required to interview at least two human sources. Citing other publications and/or broadcasts is not considered a source. Also, please avoid anonymous sources and do not use friends, roommates or family for your interview subjects.
    • Technologies: To complete this assignment, students can use any consumer-grade camcorder or video-enabled smartphone. For editing, students can use any free or trial version of digital video editing software (including Adobe Premiere Pro, iMovie, Windows Movie Maker and GoPro Studio).
  • To turn this assignment in, please upload your completed video to YouTube (or other video hosting service) then post a link and/or embed your final video production on your blog. You should also post a link in the Class Discussions so that other students can view your work. Don't forget to fill out the title field, description text and tag sections for your video on YouTube.

    Wednesday, November 18, 2015



    For these weeks, we will:
    • Review the basics of digital video editing and strong visual storytelling
    • Learn about YouTube as a video distribution platform for our storytelling (including discussion of analytics)
    • Begin work on final reporting assignment (video project) - due Dec. 8
    • Read:
      • Chapter 13: "Digital Media: Online, Mobile and Social Media"
      • Chapter 14: "Visual Journalism"

    SEO for YouTube Videos

    For videos uploaded to YouTube, you can optimize the text and description content so that your clips are more likely to be discovered in search engine queries both on YouTube and within general search engines (e.g. Google, Bing, etc.).

    Here are some key factors that YouTube uses in its algorithm for search rankings on video:
    • Relevance to the keywords/phrases entered in the queries. (Specifically, are there exact matches to the keywords/phrases in the title, description and/or tagging of the video).
    • User Engagement (This factors in user activity on the video, including number of comments, likes and/or favorites. Higher engagement = higher relevancy)
    • Trust and Authority of the Video Owner (This is something you can only build up over time, but as you continue to increase your channel subscriber count and overall channel views -- you will have an automatic boost in the search engine rankings for your uploaded videos).
    More info: