Tuesday, September 2, 2014

WEEK TWO SUMMARY & OVERVIEW

SUMMARY:

This week, we will:
  • Continue to set up our reporting blog with co-authoring permissions
    • Identify the preferred blogging platform (e.g. Wordpress, Tumblr, Blogger, etc.)
    • Identify the name of your semester-long blog
    • Prepare a branded logo and theme/design for your blog
  •  Review and discuss "traditional" journalism standards vs. blogging
HOMEWORK:
  • Begin work on your first reporting assignment

What is Newsworthy?: A Review of Traditional Journalism Considerations

This is an introductory slideshow on the basic ingredients to consider in "traditional"-style reporting. It focuses on news judgment and the criteria used by reporters in determining what is newsworthy.


Thursday, August 28, 2014

Written Story Assignment


Your new website needs content! 

Over the coming months, we will be collaborating on several storytelling formats including audio, photos and videos. No matter what media format you use, it is important to communicate clearly with strong writing skills.

The first round of content for your site should be a traditional written reporting piece in either a "traditional news" or "feature" style.

For your story, please remember the following:
* Pay close attention to the opening of your piece. What type of feature lead will draw the reader further into the story? If it is a more traditional "news"-style piece, make sure to communicate the key  newsworthy details in the first sentence or two to establish relevancy.
* Add context and perspective to your story by interviewing at least two original human sources. How will you weave the best quotes into your story?
* Length should be about 7-10 paragraphs

* DUE: Tuesday, Sept. 16

Choosing a Blog Brand Name & Creating a Logo

Igor International has created a great Naming Guide with information that can help you demystify the process of creating a great brand name.

Per Igor's Naming Guide, some things to consider as you review possible brand names include:
  • Appearance
  • Distinctive
  • Depth
  • Energy
  • Humanity
  • Positioning (How well does it support your core positioning for the brand?)
  • Sound
  • "33" (As per Igor's guide, "The force of brand magic and the word-of-mouth buzz that a name is likely to generate. Refers to the mysterious "33" printed on the back of Rolling Rock beer bottles...")
To get started, we'll be using a few web-based resources that will help us to:
  • Identify a Brand Name
  • Create a Logo

Brand Name Creation
Trademarkia.com is the largest visual search engine for more than 6 million trademarked logos, names, and slogans on the Internet. Use Trademarkia to identify whether or not your proposed brand name is already registered.

Logo Creation
There are several options to creating your logos. If you are comfortable using Adobe Photoshop, you can use it to craft suggested logos.

However, many people lack the graphic design skills in Photoshop. If this is the case, then you can use one of several web-based "logo generator" services. Here are a few suggestions:

CoolText.com
It doesn't get any simpler. Simply type in your brand name and select the design style and a logo is immediately generated. Visit cooltext.com to get started.

Flamingtext.com
As with cooltext.com, this is very basic and easy to use. Select your text and preferred design and you are given a logo! There are some intermediate design options to explore, too. Visit Flamingtext.com to begin.

Logomaker.com
LogoMaker.com is a simple-to-use, web-based logo creation tool. Use LogoMaker to experiment with different branded logos for your fictional product, organization or company. Here is a quick tutorial video about how to use LogoMaker.

Monday, August 25, 2014

WEEK ONE SUMMARY & OVERVIEW

SUMMARY:

This week, we will:
  • Be introduced to the semester-long project and general course structure
  • Break into editorial production teams that are assigned to a specific reporting "beat" or niche
  • Begin to set up our reporting blog with co-authoring permissions
    • Identify the preferred blogging platform (e.g. Wordpress, Tumblr, Blogger, etc.)
    • Identify the name of your semester-long blog
    • Prepare a branded logo and theme/design for your blog
HOMEWORK:
  • Collaborate with your team to set up your reporting blog
  • Feel free to stylize your blog with a unique logo/theme
  • Make sure to set up co-authoring permissions for all team members
  • Begin work on your first reporting assignment (to be discussed on Aug. 28)