For each of the following questions, write a detailed response that integrates the discussion points from various class lectures and exercises. The highest scoring responses will demonstrate critical thinking and application of these materials, as well as accurate use of AP style and grammar. EACH QUESTION IS WORTH 15 POINTS.
You will be able to complete this test at home but your responses must be submitted to me via e-mail by midnight at the end of Mon., Dec. 9. Please e-mail your electronic responses to BAtwood@wsu.edu.
1. Throughout the semester, we've looked at several different examples of tools, technologies and techniques for storytelling on the Web. Use this knowledge to construct a brief analysis of how The Daily Evergreen, which is the website for WSU's daily newspaper, is staying competitive through use of "Web 2.0" technologies and social media. The site underwent a design overhaul in mid-2013.
a. What specific Web 2.0 and social media technologies are already in place and how are they being used? Are they effective?
b. How does embracing Web 2.0 tactics help the site/paper stay competitive?
c. What other things can/should the site/paper be doing? Why?
2. Thinking about your team blog, please share your thoughts on specific strategies that you and/or your team used (or should have used) to improve its organic search rankings in Google and other search engines.
How is your team's blog doing in organic search on Google?
What, if any, specific techniques and tactics did your team use?
What other things might you do to help with your search engine optimization and presence?
Please provide specific examples that are applicable to your team's project.
The final storytelling project of the semester is a "wild card" assignment. This means that you get to choose what format/medium you want to use for the final project! You can choose to do another written-only, audio, video or photojournalism story -- or perhaps there is a yet-to-be-explored experimental storytelling format that you want to try (e.g. A series of Vines, Instagram videos and/or even use of Snapchat Stories).
The same criteria apply for written, audio, photo and video assignments. For one of the experimental formats, please consult with me directly before beginning your work for approval.
The final assignment is due on your blog by midnight at the end of Monday, Dec. 9.