Wednesday, November 30, 2016

Monetizing your Blog with Google AdSense and Doubleclick for Publishers (Small Business)

OVERVIEW: WHAT IS GOOGLE ADWORDS VS. GOOGLE ADSENSE?

Many people confuse Google AdWords with a related program called Google  AdSense. They are actually not the same thing!

Google AdWords is an  advertising service that enables you to create your own ads to appear on  relevant Google search results pages, as well as on other AdWords-enabled  websites. Thus, companies that want to promote their services would use AdWords  to advertise for acquisition of new customers.

Google AdSense is a  different program that enables content creators to monetize their sites via  displayed ads. So, if you are a content creator or publisher, you would likely  want to participate in the AdSense program to make some money!

For this class, we will focus primarily on Google AdSense -- since that is  the program most likely to be of use to aspiring content creators wanting to monetize their websites or reporting.

WHY GOOGLE ADSENSE?

As the semester comes close to ending, many students may find interest in the topic of monetizing their content. This means that you can potentially make money from the work that you create!

To get started, you need to first have a Google AdSense account.



To learn more about Google AdSense, visit the AdSense Academy help pages or watch the various tutorial videos provided by Google.

ADDING ADSENSE


For Blogger:

If you have a Blogger account, getting set up with AdSense is easy. Here are the instructions:


For Wordpress:

If you have a Wordpress account, watch this video to learn how to connect AdSense to it:



 

For Tumblr:

For Tumblr blogs, you can add AdSense using the instructions in this video:



 

AD SERVERS & AD NETWORKS
http://www.google.com/doubleclick/publishers/small-business/
Many journalists and content creators have websites that include advertising that originates from one of several ad networks. However, managing multiple competing ad networks might get complicated quickly. Ad servers, such as Doubleclick for Publishers (Small Business) help you centralize and manage the inventory of ads originating from the various competing ad networks so that you get the most value out of your advertising. It can also be used for scheduling, reporting and targeting of your various ad opportunities.

AN INTRODUCTION TO AD SERVING



Examples of ad networks that work with Doubleclick for Ad Publishers include:

 OVERVIEW OF DOUBLECLICK FOR PUBLISHERS (SMALL BUSINESS)



If your media property has fewer than 90 million impressions/month, then you qualify for the "Small Business" version of Doubleclick for Business.



Additional Resources: