A Beginner's Guide to Google AdWords
Real-life Lessons in Using Google Adwords (NY Times)
Get a coupon for free AdWords money
Other Useful Tools:
- Go to AdWords Tools to see several free utilities that can help you shape your ad
- Use the Keyword Tool to build a master list of new keywords for your ad groups and review detailed keyword performance statistics like advertiser competition and search volume.
- To preview what ads are already displaying for a particular keyword, use the Ad Preview Tool
- Use the Ads Diagnostic Tool to further research the performance of your ad.
- Use the Traffic Estimator Tool to get a sense of how many potential impressions your ad will have.
