Tuesday, September 20, 2011

SEO - Optimizing your Blog for Search Engines through Metadata

Add title, keyword and description metadata to your team and personal blogs.

Instructions for Blogger-hosted blogs:

1) Create your metadata. For the following code, replace the INSERTTEXTHERE copy with your preferred text for the title, description and keyword metadata.  (NOTE: Do not use any apostrophe characters in your text or it will break the code!)

2) Here is the code to use:

<meta content='INSERTTEXTHERE' name='description'/>
<meta content='INSERTTEXTHERE' name='keywords'/>
<title>INSERTTEXTHERE</title>

3) Log in to your Blogger account.
4) Click on Design
5) Click on Edit HTML.
6) In the Blogger code, you will see HEAD tag in brackets.
7) Paste in your metadata code AFTER that tag.
8) Be very careful not to overwrite or erase any other code in your template. If you do, you might "break" the blog template!
9) You can "Preview" first and then "Save" to complete the process.
10) Return to your blog's front page, where you should be able to see the title info at the top of your browser.
11) You can "see" the invisible metadata by viewing the source code. To do so, select "view" and the "page source" in your browser.

USING WORDPRESS?
If your blog is hosted on wordpress.com, then you can not use the above code and instructions. Unfortunately, you are unable to edit the HTML to add metadata using this blogging platform. However, there are various SEO support plugins on the open source Wordpress.org (which is different than Wordpress.com).

It is recommended that you pay attention to your blog's title and URL path, as well as the individual post names to help with SEO on Wordpress.com. Further, you should make sure to fill out the About page with a two sentence description that would be equivalent to the text used for the meta description text.